JONY JONES & Co, formerly known as ELUXIMA & Co, was established in 2021 when the founder relocated from Tokyo to Dubai, bringing a fresh perspective to private equity. Built on a foundation of expertise in brand building and strategic investment, the company quickly evolved into a specialized private equity firm focused on acquiring, scaling, and exiting brands across diverse sectors. From the start, JONY JONES & Co set out to create lasting value by combining financial strategy with a deep understanding of brand development.

The company’s history is marked by its ability to identify high-potential brands and transform them into market leaders. JONY JONES & Co takes a hands-on approach to its investments, applying innovative growth hacking techniques and operational insights to accelerate business growth. The firm has built a portfolio that spans multiple industries, making strategic investments in businesses that align with its long-term vision of sustainable growth and value creation.

JONY JONES & Co’s reputation is rooted in its ability to deliver not only financial returns but also significant improvements in brand identity, market positioning, and overall business performance. The firm’s focus on both creativity and strategy sets it apart from traditional private equity players, positioning it as a dynamic force in the market.

With a clear mission to expand its portfolio through strategic acquisitions and careful scaling of brands, JONY JONES & Co is dedicated to creating exceptional outcomes for its investors. By continually refining its approach and staying ahead of market trends, the company remains committed to its goal of driving sustainable growth, ensuring that every investment is a step towards long-term success and profitability.